Useful information

This document sets out the data processing related to the analysis of visits, traffic and browsing by users on this website, the personalization and insertion of advertising content, sharing content on social networks and other similar services, managing the session of registered users, and processing orders and payments.
In order to carry out the foregoing, cookies and analytical tools or technologies are used that make it possible to track users' browsing habits, carry out segmentation and profiling of their data, as well as automated decision-making linked to the foregoing, such as the personalization of content or advertising for each user. In any case, ZERCA MARKET DIGITAL, S.L. adopts appropriate and sufficient technical and organizational measures to guarantee the safeguarding of users' rights and freedoms.
If you do not agree with the foregoing, you may refuse the use of cookies, except for those necessary for registration, access and maintenance of the user session or the processing and payment of orders, which are necessary for these purposes. You may also withdraw the consent given in accordance with the provisions of this document.

What are cookies and what are they used for?

Cookies are files that are downloaded and stored on the user's computer/smartphone/tablet when the user accesses certain web pages. Cookies make it possible to store certain data about the user's device, its parameters or settings or their browser, as well as information about searches and other browsing activity. This data may be updated and retrieved by the party responsible for installing them for various purposes, such as obtaining information about the browsing habits of the user or their device, seeing which pages have been visited, the connection time, the location assigned to the IP address from which access is made, the number of new users, the frequency and recurrence of visits, the visit duration, the browser or the operator or type of device from which the visit is made, analyzing how a page works, detecting technical problems, etc. Likewise, depending on the information they contain and how the device is used, they may be used to recognize the User.

What types of cookies exist?

Cookies can be classified into three different categories

Depending on the entity that manages them:

• a. First-party cookies: These are those that are sent to your device from our own devices or domains and from which we provide the service you request from us.
  b. Third-party cookies: These are cookies sent to your device from a device or domain that is not managed by us, but by another collaborating entity. For example, those used by social networks or Google Analytics.

Depending on the length of time they remain active:

• a. Session cookies: These are temporary cookies that remain in your browser's cookie file until you leave the website, at which point they are deleted.
  b. Persistent cookies: they are stored on the hard drive and our website reads them every time a new visit is made. A permanent cookie has a specific expiration date. The cookie will stop working after that date.

According to their purpose:

• a. Technical cookies: These are those necessary for the execution of certain functionalities of our website.
  b. Personalization cookies: These are cookies that allow access to the service with predefined characteristics based on a series of criteria, such as the language, the type of browser through which the service is accessed, the regional settings from which the service is accessed, etc.
  c. Analytical cookies: These are those that allow us to quantify the number of users and thus perform the measurement and statistical analysis of the use made by users of the website and its contents.
  d. Advertising cookies: These are those that allow the management, in the most effective way possible, of the advertising spaces that may be included on a web page.

The processing of data corresponding to third-party cookies is the responsibility of the providers of the services indicated.
In accordance with the requirements of the Google Analytics terms, we inform you that this web analytics service is provided by Google, Inc. (hereinafter Google), a Delaware company whose main office is at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States. Google Analytics uses its own cookies, indicated in the previous points, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be directly transmitted to and stored by Google on servers in the United States. Google will use this data, referring pages and searches, location data, and other browsing habits, to collect information about the use of the website, compiling reports on activity and providing other services relating to the website and Internet usage. The use of such information is the sole responsibility of Google, which states in its terms that it may transmit it to third parties when required by law, or when such third parties process the information on Google's behalf.

How can I manage cookies?

You can manage cookies through the corresponding browser settings. Browser settings may vary depending on the developer and version.
Most browsers indicate how to configure your browser so that it does not accept cookies, so that it notifies you each time it receives a new cookie, as well as how to disable them completely. To control what use you want made of your information, you can configure your device's browser in the way you consider most convenient for you.
We provide you with the following links, where you can find more information about cookie settings in the different browsers:

• Chrome
• Chrome for Android
• Explorer
• Firefox
• Safari
• Microsoft Edge